JSW Inspire is an activewear brand that believes in delivering to athletes – professional and aspirational – an Indian-made product of the highest quality, capable of matching, and even bettering standards set by the best global brands.
Launched in 2022, JSW Inspire has been the Official Apparel Partner to Team India at the Commonwealth Games, the Asian Games, and now the 2024 Paris Olympic Games where it will kit the athletes with travel, athleisure and competition wear.
They’re not an overnight happening, nor a happy accident. Every contour, ridge, flow, and fall is the result of a painstaking, patient process, shaped by the wind, water, and seasons of our great land. Every peak, plain, expanse, ebb, and flow has a reason, a story.
Isn’t that how it works with all good things? They withstand, take time, and then turn into a force that nothing and no one can halt. And all this, while looking spectacular.
Our cultures, grand structures, and pin codes give us a sense of belonging. But our terrains? They become a part of our soul, one peak, plain, and tributary at a time. Our poets have worshipped them. Our anthem has immortalized them.
Our athletes are the stars of our country, the champions who rise from these very terrains. Their triumphs are a testament to our land’s indomitable spirit, a reflection of our collective pride and dreams. They embody the strength and resilience of our landscapes, and like the gold that gleams in the heart of our mountains, they shine as the Gold of India.